How Brands Can Reinvigorate Trust

BRANDS CAN NO LONGER LURE CONSUMERS BY REMIXING MARKETING PLATITUDES. THEY ARE NOW EXPECTED TO INFORM AND EDUCATE THE PUBLIC AND MAKE A POSITIVE CONTRIBUTION TO THE WORLD AROUND THEM.” — EMMANUEL PROBST, CONSUMER PSYCHOLOGIST AND CONSUMER MARKET RESEARCH PROFESSOR, UCLA   HOW BRANDS CAN REINVIGORATE TRUST The devastating news came at a time when …

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