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Winds of Change – What’s Coming in 2022

Change is in the air, and marketing leaders have something to say about it. We gathered advice from five marketing elites about 2022, trends and …

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Act Like A Media Company

THE NEW APPROACH TO BUILDING COMMUNITY Back in the early 2000s, Bart Van Olphen quit his job at Lucas Cartons’ Michelin-star restaurant in Paris to …

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How Brands Can Reinvigorate Trust

BRANDS CAN NO LONGER LURE CONSUMERS BY REMIXING MARKETING PLATITUDES. THEY ARE NOW EXPECTED TO INFORM AND EDUCATE THE PUBLIC AND MAKE A POSITIVE CONTRIBUTION …

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Shirley Engraving Celebrates International Print Day

October 20, 2021 is International Print Day, and we’re thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity …

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Do You Know These 5 Loyalty Behaviors?

If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs …

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History of Engraving

Engraving is a printmaking process that has been around, in one form or another, for much of human history. Techniques and materials have shifted, but …

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Business Cards Are an Important Tool in Your Marketing Toolbox

Business cards have been an effective marketing tool for business owners for decades and while the world has went digital, it’s still widely effective for getting …

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Shirley Engraving Celebrates 100-Year Anniversary

Few companies stay in business a decade, let alone 50 years. That makes a 100-year anniversary much more than something to celebrate. Businesses that last …

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