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Full Force – What Influences B2B Purchasing Decisions?

B2B MARKETERS ARE FINALLY REALIZING THAT THEIR BUYERS—WHILE B2B—ARE JUST AS INFLUENCED BY MARKETING AND ADVERTISING THAT ISN’T BORING.” — ELTON MAYFIELD, FOUNDING PARTNER, ER …

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I Write in Cursive

BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. …

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As Privacy Policies Tighten, What’s Next For Marketing?

In many ways, developing an effective marketing strategy is a balancing act between collecting useful and detailed information and respecting customers’ privacy. With the advent …

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Following The Heard

Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity …

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Winds of Change – What’s Coming in 2022

Change is in the air, and marketing leaders have something to say about it. We gathered advice from five marketing elites about 2022, trends and …

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Act Like A Media Company

THE NEW APPROACH TO BUILDING COMMUNITY Back in the early 2000s, Bart Van Olphen quit his job at Lucas Cartons’ Michelin-star restaurant in Paris to …

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How Brands Can Reinvigorate Trust

BRANDS CAN NO LONGER LURE CONSUMERS BY REMIXING MARKETING PLATITUDES. THEY ARE NOW EXPECTED TO INFORM AND EDUCATE THE PUBLIC AND MAKE A POSITIVE CONTRIBUTION …

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Shirley Engraving Celebrates International Print Day

October 20, 2021 is International Print Day, and we’re thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity …

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Do You Know These 5 Loyalty Behaviors?

If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs …

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