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Full Force – What Influences B2B Purchasing Decisions?

B2B MARKETERS ARE FINALLY REALIZING THAT THEIR BUYERS—WHILE B2B—ARE JUST AS INFLUENCED BY MARKETING AND ADVERTISING THAT ISN’T BORING.” — ELTON MAYFIELD, FOUNDING PARTNER, ER MARKETING THE DATA COULD NOT BE ANY CLEARER. From research to renewal, the average technology purchasing journey is longer than many marketers realize. According to a LinkedIn B2B Technology Buying …

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I Write in Cursive

BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. To get some human insight, Abergel wanted to know what people on the street thought of tactile embellishments. Not people who knew printing, marketing or even design, but regular people …

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As Privacy Policies Tighten, What’s Next For Marketing?

In many ways, developing an effective marketing strategy is a balancing act between collecting useful and detailed information and respecting customers’ privacy. With the advent of stricter privacy policies and even laws, marketers need to be aware of the options currently available and their implications.     One of the biggest privacy-related shifts in the marketing …

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Following The Heard

Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity to step outside of the box. Staying in the box implies playing within the boundaries. Reshma H. Shah believes it is best if you think about the theory a little …

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