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I Write in Cursive

BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. To get some human insight, Abergel wanted to know what people on the street thought of tactile embellishments. Not people who knew printing, marketing or even design, but regular people …

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As Privacy Policies Tighten, What’s Next For Marketing?

In many ways, developing an effective marketing strategy is a balancing act between collecting useful and detailed information and respecting customers’ privacy. With the advent of stricter privacy policies and even laws, marketers need to be aware of the options currently available and their implications.     One of the biggest privacy-related shifts in the marketing …

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Following The Heard

Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity to step outside of the box. Staying in the box implies playing within the boundaries. Reshma H. Shah believes it is best if you think about the theory a little …

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Shirley Engraving Celebrates International Print Day

October 20, 2021 is International Print Day, and we’re thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and different perspectives to …

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